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While they may be most in the spotlight just during the Super Bowl, commercials are a ubiquitous part of culture and commercial directors are constantly hard at work telling stories that are just 30 seconds to a minute long. This challenging, deeply creative endeavor is not only financially lucrative, but personally rewarding as well. In this course, you'll learn the entire process of developing, casting, and producing a commercial, both through instructional videos and by "going on set" digitally to see first hand how these complex productions are completed, and learn how you can start doing it yourself.

  • Discuss what it is a commercial director actually does
  • Understand concepts & storyboards
  • Learn the pre-production process
  • Explore necessary equipment & how to get the right shots
  • Discover budgeting, casting, & editorial processes
  • Go through a table read w/ actors, blocking, lighting, camera angles & coverage, screen direction, & more
  • Cover commonly made mistakes & solutions
Mark Kohl is a successful, innovative, cutting-edge Director and Cinematographer in the world of television and feature films. He has shot features for Francis Ford Coppola’s American Zoetrope production company and served as the Director of Photography on Aaron Spelling’s “Safe Harbor”. In addition Mark has directed and shot over 130 episodes of “America’s Most Wanted”, lensed over 15 films such as “Lonely Hearts” with John Travolta and James Gandolfini and HBO’s “Recount” with Kevin Spacey and Dennis Leary. In between, Mark Kohl has managed to deliver more than 2000 commercials to hundreds of agencies and clients such as McDonald’s, Honda, Ford, AT&T, Pizza Hut, Carnival Cruise Lines and Dick’s Sporting Good’s.

Kohl keeps reinventing his craft by bringing unparalleled energy, experience and creativity to every project. In the last 27 years Mark has developed the kind of versatile skills that allow him to take on any project, at any place, anytime. Mark takes the time to customize the style and substance of each project he works on tailoring it to the client’s specification.

Kohl has been recognized nationally including Addys, Tellys and also granted many film festival prizes. He takes the most pride in knowing he is serving his clients, one at a time.

For more information on this course and instructor, click here.

Details & Requirements

  • Length of time users can access this course: 1 year
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels


  • Internet required


  • Unredeemed licenses can be returned for store credit within 15 days of purchase. Once your license is redeemed, all sales are final.